cobaltbox is a platform empowering anyone to embed targeted applications in any webpage.
Practically, on every webpage our users visit somewhere on the web one or more frames (or 'widgets') are overlayed. Within these widgets new functionality and content which is external to the webpage is imported dynamically. The cobaltbox platform decides automatically which widgets are to appear on a given webpage so that they are relevant to the webpage and to the particular visitor's profile. The widgets' exact placement on the webpage is also determined by the cobaltbox platform based on the combined preference of their developers and those viewing them The widgets are marked as cobaltbox-generated in such a way as to balance blending in and standing out.
When the cobaltbox platform is adequately developed it will offer a unique opportunity to both content creators and content consumers to significantly enhance how targeted their content is. In particular, cobaltbox widgets will offer their developers the chance to target their content both according to the website it appears as well as to the person viewing it. In contrast, for example, Google AdWords and similar networks provide advertisements based only on the webpage content - and not on the visitor. Similarly, from the perspective of the visitor to a webpage, the additional content viewed in the form of a widget is targeted both to the actual visitor and to the current webpage content. Such a potential exists already, for example in Google Search results (where user preferences can affect results, optionally) - however, cobaltbox offers enriched content to almost any webpage someone visits.
The prime need is to prove there is interest for our service by creating and maintaining a strong user base of our Firefox addon. In order to achieve this we require seed funding to expand and improve our potential in developing widgets and enhancing our platform which would in turn attract further users. In addition to this, we aim to create a community of developers who would be willing to spend limited time and effort to create widgets for the platform. These widgets will be of benefit for the developer primarily based on their individual functionality but also would help in attracting further users to our platform. Furthermore, we require assistance with creating a stable and scalable product which is able to support and welcome the aforementioned user and developer traction. It is for these reasons that we require to be immersed in an ecosystem of entrepreneurs and experts who will help us achieve these goals.